Optimism and innovation
In post-war Britain, bomb-damaged cities and rationed luxuries were replaced by a renewed optimism. Innovative British design, inspired by scientific breakthroughs and new technologies, such as microscopy and the discovery of DNA took to the world stage at the Festival of Britain. The Coronation of Queen Elizabeth II, broadcast worldwide to millions of viewers, brought television into people’s homes and a beautiful and fashionable young Queen to the throne. Explorations in outer space saw the launch of the first spacecraft, Sputnik, and technological advancements in the home such as affordable vacuum cleaners and washing machines created greater leisure time.
Designers freed from austerity measures
The end of clothes rationing in 1949 freed fashion designers from austerity measures and saw British fashions fall under the spell of the luxurious full skirts of Christian Dior’s ‘New Look’, a style adopted and popularised by the young Queen and her sister. Queen Elizabeth’s patronage of London couturiers Norman Hartnell and Hardy Amies helped to build the capital’s reputation as the design centre for fine evening gowns and impeccable tailoring.

Left: Evening gown, silk satin with appliqué lace work, Norman Hartnell (probably), early 1950s. Worn by Her Majesty The Queen in the early 1950s