Examples of display advertising

Animated MPUs and leaderboards

Click here to see the Henry VIII: Dressed to Kill MPU
Click here to view the Henry VIII: Dressed to Kill leaderboard

Click here to see the Henry VIII: heads and hearts MPU
Click here to view the Henry VIII: heads and hearts leaderboard

 Targeting keywords on relevant websites

Text links in MSN Messenger

Google search

In addition, search activity consisted of bidding on palace and generic terms in Google search and integrating search with offline and on-site activity by bidding on terms such as 'dressed to kill'.