Offline

A range of outdoor, print and radio were planned to maximise coverage and reach.

Our offline marketing dominated the Underground, and Overground creative ran on buses and taxis. High-performing media, new media opportunities and leaflet distribution also helped raise awareness and drive footfall.

Henry VIII and Kateryn Parr (actors) view the revealed tapestry

Henry VIII: Dressed to Kill

Examples of media used:

Black taxis in London

Taxi with advertising for Henry VIII: Dressed to Kill

Buses in London

Bus with advertising for Henry VIII: Dressed to Kill

Regional press ad.

Regional press ad. for Henry VIII: Dressed to Kill