Viral games

Two viral games were developed for Henry 500: one based on a foot combat tournament at the Tower, the other based on a jousting tournament at Hampton Court.

The games serve as engaging, fun content to help users explore Henry's story and as effective marketing tools, promoting Historic Royal Palaces to a wide audience.

Fight Henry VIII

Henry is hosting a foot combat tournament at the Tower of London.

Have you got what it takes to wear armour and handle a weapon like a Tudor master, and get to challenge the King in the final round? Play the game now to find out >

A screenshot of the main menu in the foot combat game

Results so far:

- 2.1m unique plays to date (mid December 2009)

- Over 370k clicks to HRP website to date (mid December 2009)

- Repeat rate 18%

- The game's highest positions on the MemeCounter Viral Chart are: UK - 5th; Europe - 2nd; Worldwide - 4th

Play Henry VIII’s champions

Henry VIII is getting married for the 6th (and let’s hope final) time!

In honour of his new Queen, Kateryn Parr, Henry is holding a jousting tournament at Hampton Court Palace. Have you got what it takes to be the King’s champion? Play the game now to find out >

The screen of the game's main menu

Results so far:

- 1.4m unique plays to date (mid December 2009)

- Over 130k clicks to HRP website to date (mid December 2009)

- Repeat rate 24%

- The game's highest positions on the MemeCounter Viral Chart are: UK - 6th; Europe - 2nd; Worldwide - 6th

Palace Connections

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Viral games

Viral games

Fight Henry VIII

Play Henry VIII’s champions

Palace Connections

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Bookmark and share - What is this?