Leisure, travel, tourism and business
Bring your students to one of London's most popular and iconic tourist attractions.
With over 2 million visitors a year, the Tower of London is the nation's leading historic visitor attraction.
We offer workshops on customer service and marketing to inspire leisure, travel, tourism and business students.
Customer Service
In this hour long session students will cover the following:
- Who are Historic Royal Palaces? The organisational structure and our mission statement.
- A brief history of the Tower of London. Why was it built where it is?
- How has the Tower of London developed into the tourist attraction that it is today?
- Who are our visitors?
- How do we meet the needs of our customers?
- Our staff and their training
- The compliments and complaints procedure
Marketing
In this hour long session students will cover the following:
- Who are Historic Royal Palaces? The organisational structure and our mission statement.
- A brief history of the Tower of London. Why was it built where it is?
- How has the Tower of London developed into the tourist attraction that it is today?
- Who are our visitors?
- Our challenge
- Case study - Historic Royal Palaces' identity project
- Marketing activity
- Financial challenges
During this session students will also be provided with information they can use to explore the Tower of London's marketing mix.
PLEASE NOTE THAT THIS SESSION IS TEMPORARILY UNAVAILABLE.
Mondays and Tuesdays
Times by arrangement
£90 plus admission
How to book >
