Danny has a solid background in leisure industry management. For five years prior to joining Historic Royal Palaces he was Sales and Marketing Director at Royal Ascot where he was responsible for creating a focused sales, marketing and public relations strategy for the racecourse. Prior to this he was Commercial Manager at the South Bank Centre, Europe’s largest arts centre, and Sponsorship and Events Manager at the British Film Institute.

He also sits on the British Tourism Development Committee which acts as a forum for discussion and representation to Government, BTA and other statutory tourist boards, public and private organisations, on all matters affecting the tourism industry in Great Britain.