Jaeger to design Kensington Palace staff uniforms
Independent charity Historic Royal Palaces is working with British fashion house Jaeger to create a new uniform for front of house staff at Kensington Palace as part of the royal residence’s £12 million transformation.
The uniform, to be worn by the palace’s front of house team (around 50 ‘Explainers’, Welcome and Retail staff), will be unveiled on 26 March 2012, when the newly-presented palace will open to the public for the first time, revealing exciting new exhibitions, public gardens, a £1 million Clore Learning Centre, shop, café and improved visitor accessibility.
Created by Jaeger’s Design Director Stuart Stockdale, the uniform is informed by the palace architecture, surrounding landscape, and the lavish interiors of the State Apartments, whilst also incorporating elements from historic royal and court dress.
With the help and expertise of Curator Deirdre Murphy, Stockdale sought inspiration from Kensington Palace’s Royal Ceremonial Dress Collection – an internationally important archive of around 10,000 items of clothing worn by royalty and courtiers from the 17th century to the present day. Amongst the most influential items were examples from the archive’s unparalleled collection of tailoring - in particular, men’s court uniforms from the 19th and 20th centuries, produced by London's top tailors at a time when British tailoring was at its peak. Items from the wardrobe of Edward VIII (later The Duke of Windsor), who was renowned for his great sense of style, also provided Stockdale with excellent source material.
Deirdre Murphy, Curator at Kensington Palace, commented: “Jaeger's modern take on tradition suited our desire to create a new uniform inspired by the history and stories of Kensington Palace and its unique collections. Working with Stuart on this exciting design project has been a very rewarding experience. It has been fascinating to see how he has used the palace’s historic architectural and interior design details, as well as elements of the Royal Ceremonial Dress Collection to create completely new uniforms which are both contemporary and stylish.’
Stuart Stockdale, Creative Director at Jaeger, commented: “It's a great honour to have had access to the Royal Ceremonial Dress Collection at Kensington Palace. I have been inspired by centuries of royal and court style and married this with modernity to offer the Palace staff a bespoke uniform that they can feel proud of and enjoy wearing. The new uniform really tells a story and reflects Jaeger's reputation for timeless and iconic designs that transcend time.”
The uniforms are being manufactured by Jermyn Street Design, based in Hammersmith, London.
Notes to editors
The Royal Ceremonial Dress Collection is stored at Kensington Palace and cared for by Historic Royal Palaces’ dedicated team of curators and conservators. It comprises 10,000 items worn by Royalty and courtiers from the seventeenth century to the present day. It is an unparalleled resource offering insight into the story of the British monarchy, life at court and the ceremonial tradition of the UK. Items of clothing worn by some of the country's best known royals - including George III, Queen Victoria, Princess Margaret, the Queen, and Diana, Princess of Wales - all form part of the collection, together with prints, sketches, historic photographs, letters, diaries and scrapbooks.
Historic Royal Palaces is the independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Kew Palace. We help everyone explore the story of how monarchs and people have shaped society, in some of the greatest palaces ever built. We raise all our own funds and depend on the support of our visitors, members, donors, volunteers and sponsors. These palaces are owned by The Queen on behalf of the nation, and we manage them for the Secretary of State for Culture, Media and Sport. We believe in four principles. Guardianship: giving these palaces a future as long and valuable as their past. Discovery: encouraging people to make links with their own lives and today’s world. Showmanship: doing everything with panache. Independence: having our own point of view and finding new ways to do our work. www.hrp.org.uk Registered charity number 1068852
- Established in 1884, Jaeger is a global luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories.
- Harold Tillman, Jaeger and British Fashion Council Chairman, acquired the label in 2003, and appointed Belinda Earl, the former Chief Executive of Debenhams plc, as Group Chief Executive in September 2004.
- Stuart Stockdale, Jaeger's Design Director, joined the brand in 2008 and is responsible for all elements of Jaeger's design direction.
- The Jaeger London womenswear collection launched in Autumn/Winter 2005. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the international stage.
- Jaeger’s Autumn/Winter 2011 collection was also inspired by the Royal Ceremonial Dress Collection and the collection’s advertising campaign was shot onsite at Kensington Palace in May.
- Jaeger continues to invest in its aspirational advertising campaigns featuring fashion’s top models, including: Melissa Tammerijn, Anja Rubik, Abbey Lee, Imogen Morris Clarke, Lara Stone, Angela Lindvall, Freja Beha Erichsen, Alana Zimmer, Behati Prinsloo, Kiera Gormley, Rosie Huntington-Whiteley, Jade Parfitt, Erin O'Connor, Laura Bailey, William Eustace, Ollie Edwards, Sean O’Pry, Jon Kortajarena, Mat Gordon, Will Chalker, Jamie Strachan, James Rousseau, Danny Beauchamp, Conrad Matschke and Fenton Bailey.
- Jaeger's covetable accessories collection continues to develop and expand. The brand launched its first 'It bag' in Spring/Summer 2006, with strong year-on-year sales increases, followed by the launch of men's bags in Autumn/Winter 2009.
- In 2009 Jaeger celebrated 125 years as an iconic fashion house. The brand honoured its heritage with the launch of the 125 Limited Edition collection featuring unique pieces inspired by original 1960s Jaeger designs, reinterpreted and updated, and published 'Jaeger 125', the first official book devoted to Jaeger, past and present, written by fashion curators Amy de la Haye and Judith Clark from London College of Fashion.
- Boutique by Jaeger, the dazzling collection for the fashion-fervent girl, launched in Autumn/Winter 2010, inviting a whole new generation to fall in love with Jaeger.
- Since 2005, Jaeger has focused on UK brand expansion and now has 45 premium UK freestanding stores, including Jaeger London branded stores in prime London locations and significant shop-in-shop presence in Fenwick, Harrods, Harvey Nichols, House of Fraser, John Lewis and Selfridges. Internationally, Jaeger is available in Asia, Australia, Europe, the Middle East and North and South America, with shop-in-shops in Galeries Lafayette, France; Coin, Italy; Illum, Copenhagen; Harvey Nichols, Hong Kong and Saudi Arabia; and Ogilvy, Canada. In April 2011 Jaeger launched two Jaeger London franchise stores in Moscow, Russia, and launched a further two stores in Ekaterinburg and Rostov-on-Don in October 2011, placing Jaeger in every key market across the globe. Significant investment continues to be made in Jaeger’s existing retail portfolio and the majority of Jaeger stores are new or completely modernised.
- Jaeger’s virtual flagship, www.jaeger.co.uk, is the brand's second largest store, shipping to 38 countries including the United States of America and selected markets within the European Union.