Partnership with the De Beers Family of Companies announced

Partnership with the De Beers Family of Companies announced

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Historic Royal Palaces announces an exclusive partnership with the De Beers Family of Companies

Historic Royal Palaces, the independent charity that looks after the Tower of London, is proud to announce a new, exclusive partnership with the De Beers Family of Companies. De Beers’ generous support will enable the re-presentation of the Jewel House, which will open to the public in Easter 2012 to coincide with The Queen’s Diamond Jubilee celebrations and the London Olympic Games. The re-presentation will give the Crown Jewels a home fit for the 21st century, with new displays showing the jewels like never before.

The new exhibition will explore the importance of the Crown Jewels to the British Monarchy, the role of the Tower in protecting these treasures and the long and fascinating tradition of coronations in England. The Crown Jewels, part of the Royal Collection, are the most powerful symbols of the British Monarchy and hold deep religious and cultural significance in our nation’s history. The mystique and beauty of the diamonds and precious jewels in the royal regalia have always held an unparalleled allure to visitors from across the globe.

The Coronation ceremony will be the central theme of the re-presentation. Since 1066, coronation ceremonies have taken place in Westminster Abbey, the great church built by Edward the Confessor. The displays will examine how the royal regalia are used during the ceremony, and explore the symbolism of each object. Destroyed at the Tower after the Civil War and remade for Charles II’s coronation in 1661, the Crown Jewels signify royal authority to lead, and protect, the nation. The regalia includes some of the most legendary and extraordinary diamonds in the world.

The Crown Jewels at the Tower of London are a unique working collection of royal regalia and are still regularly used by The Queen in important national ceremonies, such as the State Opening of Parliament.

Michael Day, Chief Executive of Historic Royal Palaces, said:
“We are delighted to announce this partnership between the world’s premier diamond company and the world’s premier collection of diamonds and precious jewels. The Crown Jewels, renowned for their beauty and historical significance, capture the imagination of visitors worldwide.  With all eyes on London in 2012 for The Queen’s Diamond Jubilee and the Olympic Games, De Beers’ generous support will enable us to showcase Britain’s most prized treasures in all their glory.” 

Nicky Oppenheimer, Chairman of De Beers, commented: 
“De Beers is delighted to support the re-presentation of the Jewel House. Diamonds are unique treasures of nature with deep emotional and historical significance.  Like those in the Crown Jewels, each diamond is different and holds a story.  As the world’s leading diamond company, De Beers is proud to be a part of bringing the story of the Crown Jewels to life through the most celebrated showcase of jewels in the world.”

Notes to editors

For further information, please contact the Tower of London Press Office on 020 3166 6166 or email:

General images of the Tower of London can be accessed via our press image library

For an image of the Queen holding the regalia at her coronation – A Cecil Beaton portrait can be obtained from Camera Press via Elizabeth Kerr on 020 7940 9153 or

Please note, the Jewel House will not be closing during the works and the complete regalia will continue to be on display daily at the Tower of London. Please regularly check our website for opening hours during this time.

Historic Royal Palaces is the independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Kew Palace.  We help everyone explore the story of how monarchs and people have shaped society, in some of the greatest palaces ever built. We receive no funding from the Government or the Crown, so we depend on the support of our visitors, members, donors, volunteers and sponsors. These palaces are owned by The Queen on behalf of the nation, and we manage them for the Secretary of State for Culture, Media and Sport. Registered charity number 1068852. For more information visit

De Beers Family of Companies: De Beers, established in 1888, is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers operates in more than 20 countries across six continents employing more than 16,000 people, and is the world’s largest diamond producer with mining operations across Botswana, Namibia, South Africa and Canada.  As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work. In the countries in which we have mining operations, this means carrying out profitable business, whilst at the same time helping Governments achieve their aspirations of turning natural resources into shared national wealth. De Beers encourages sustainable working to ensure long-term positive development for Africa, and returns more than US$3.0 billion to the continent every year. For further information about De Beers visit

For further information on the De Beers Family of Companies please contact Lynette Gould on 020 7430 3509 or

Downloadable Resources

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    Crown Jewels
    (Adobe PDF, 35KB)

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