Lead sponsor Burberry
The Tower of London is set to be encircled by a thriving new natural landscape this Summer, and from 1 June, visitors will be able to walk through it for the first time. In celebration of HM The Queen’s Platinum Jubilee year, 20 million seeds have been sown in the Tower’s moat, to create ‘Superbloom’ – a floral display and haven for wildlife, surrounding the famous fortress. The display marks the beginning of a long-term transformation of the moat by the charity that runs the Tower, Historic Royal Palaces. In a Tower first, a unique entrance has been installed to mark the occasion: a four-lane slide, to deliver visitors into the moat in style!
Upon arrival in the moat – either by slide or on foot – visitors will discover a transformed landscape. Paths, walkways and viewing points have been installed throughout, offering a new perspective on the Tower’s ancient walls. A score by Scottish composer Erland Cooper, ‘Music for Growing Flowers’ provides the perfect backdrop to watch the blooms as they begin to flourish. A willow sculpture, by artist Spencer Jenkins, offers a beautiful vantage point to enjoy views of the display and Tower Bridge, and a swarm of intricate copper insects by sculptor Mehrdad Tafreshi, flies above the East moat. Meanwhile, the Tower Wharf, with views over the Thames, has been transformed into a vibrant food and drinks venue, with street food and bars from KERB and fine dining available riverside in ‘The Glass Rooms’.
Throughout June, flowers will gradually begin to flourish throughout the display, which will change colours and patterns until September. Selected by Sheffield University Planting Professor Nigel Dunnett, the flowers will provide a rich source of food and nectar for pollinators, bringing more biodiversity to the Tower’s urban surroundings. Familiar wildflowers will appear in the moat throughout the Summer, from red Poppies, to yellow Corn Marigolds and blue Cornflowers. In addition to the wildflowers, a range of garden plants will heighten the colour effects and extend the season of flowering. Sunflowers, Cosmos and Rudbeckias will flower into early autumn, and the snapdragon-like Fairy Toadflax, and Baby’s Breath will bloom at the very beginning of the summer.
The crowning glory of the display is the ‘Queen’s Garden’, installed in the Tower’s historic Bowling Green. Inspired by HM The Queen’s Coronation gown by Norman Hartnell, this elegant garden features a combination of meadow flowers, topiary and summer-flowering perennials, bulbs and ornamental grasses. Developed by Grant Associates, the lead designers for the Superbloom project, the garden draws on the colours, shapes and motifs deployed by Hartnell in the 1953 gown. Rising above it are 12 cast glass forms by glass artist Max Jacquard, representing the national emblems featured in Hartnell’s design. In the centre of these motifs sits a glass crown, a reminder of the Tower’s role as home of the Crown Jewels.
The Tower’s ‘Superbloom’ is already spreading across the country. As part of the initiative, almost 1,500 schools have been growing their own gardens, using a similar mix of seeds provided by Historic Royal Palaces, who have sent out 17,112 packets of seeds, all over the country, from the Shetlands to Guernsey. The schools involved have created some amazing new spaces in the heart of their communities, supporting local wildlife and learning about how gardening is good for health and wellbeing along the way. Many of the schools involved will be visiting the Tower during the Summer, to see the large scale display in bloom.
Tom O’Leary, Public Engagement Director, Historic Royal Palaces, said:
‘The Tower’s moat was designed in the 13th century to keep people out – now we’re thrilled to be welcoming people, and nature, into this amazing new green space. The weather might have set back our blooms, but they’re gradually beginning to appear, and the moat is beginning to buzz with wildlife. We hope that we’ve created something joyful, celebratory and fun, with a lasting environmental legacy and we look forward to sharing it with visitors to the Tower this Summer.’
The Superbloom and its accompanying schools initiative are generously supported by Lead Sponsor Burberry, Coronation Crown Platinum Partners Freshfields Bruckhaus Deringer, Rothschild & Co and Schroders, State Crown Platinum Partner Bloomberg and Diadem Platinum Partner Marsh; generous donors including The American Friends of Historic Royal Palaces Inc, The City of London Corporation, Garfield Weston Foundation, The Charles Wolfson Charitable Trust, the Hiscox Foundation and others who wish to remain anonymous; as well as a number of City of London livery companies: The Grocers’, Drapers’, Fishmongers’, Goldsmiths', Merchant Taylors', Clothworkers’, Wax Chandlers’, Tallow Chandlers’, Saddlers’, Airpilots', Builders’ Merchants’, Actuaries’ and Engineers’ Companies.
Notes to Editors
For further information and images please contact Laura Hutchinson in the Historic Royal Palaces Press Office: [email protected] / 07990726229
Historic Royal Palaces is a team of people who love and look after six of the most wonderful palaces in the world. We create space for spirits to stir and be stirred. We want everyone to feel welcome and accepted. We tell stories about the monarchs you know and the lives you don’t. We let people explore and we set minds racing. We are a charity and your support gives the palaces a future, for everyone.
Registered charity number 1068852. For more information visit www.hrp.org.uk
Burberry is a global luxury brand, headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news: www.burberryplc.com
About Freshfields Bruckhaus Deringer
Freshfields Bruckhaus Deringer is a global law firm with a long-standing track record of successfully supporting the world's leading national and multinational corporations, financial institutions and governments on ground-breaking and business-critical mandates. Our 2,800 plus lawyers deliver results worldwide through our own offices and alongside leading local firms. Our commitment, local and multi-national expertise and business know-how means our clients rely on us when it matters most.
About Rothschild & Co
Rothschild & Co is family-controlled and independent and has been at the centre of the world’s financial markets for over 200 years. With a team of c.3 600 talented financial services specialists on the ground in over 40 countries, Rothschild & Co’s integrated global network of trusted professionals provides in-depth market intelligence and effective long-term solutions for our clients in Global Advisory, Wealth & Asset Management, and Merchant Banking.
Rothschild & Co is a French partnership limited by shares (société en commandite par actions) listed on Euronext in Paris, Compartment A with a share capital of €155 465 024 €. Paris trade and companies registry 302 519 228. Registered office: 23 bis avenue de Messine, 75008 Paris, France.
About Schroders plc
Founded in 1804, Schroders is one of Europe’s largest independent investment management firms by assets under management. As at 31 December 2021, assets under management were £731.6 billion (€871.3 billion; $990.9 billion). The founding family remain a core shareholder, holding approximately 48% of the firm’s voting shares. Schroders has continued to deliver strong financial results. It has a market capitalisation of circa £8 billion and employs over 5,700 people across 37 locations.
Schroders has benefited from the most diverse business model of any UK asset manager by geography, by asset class and by client type. Schroders offers innovative products and solutions across their five business areas of solutions; institutional; mutual funds; private assets & alternatives; and wealth management. Clients include insurance companies, pension schemes, sovereign wealth funds, endowments and foundations. They also manage assets for end clients as part of their relationships with distributors, financial advisers and online platforms. Schroders’ Wealth Management offering reflects their strategic ambition to provide wealth management and financial planning services to clients across the wealth spectrum.
Schroders’ strategic aims are to grow their asset management business, build closer relationships with end clients and expand their private assets and alternatives business. Schroders’ purpose is to provide excellent investment performance to clients through active management. The business channels capital into sustainable and durable businesses to accelerate positive change in the world. Schroders’ business philosophy is based on the belief that if we deliver for clients, we deliver for Shareholders and other stakeholders.
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About Bloomberg L.P. Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organisations more efficiently and effectively.
Marsh is the world’s leading insurance broker and risk advisor. With over 45,000 colleagues operating in 130 countries, Marsh serves commercial and individual clients with data-driven risk solutions and advisory services. Marsh is a business of Marsh McLennan (NYSE: MMC), the world’s leading professional services firm in the areas of risk, strategy and people. With annual revenue nearly $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. For more information, visit mmc.com, follow us on LinkedIn and Twitter or subscribe to BRINK.
About Garfield Weston Foundation Established over 60 years ago in 1958, the Garfield Weston Foundation is a family-founded, grant-making charity which supports causes across the UK and, in the most recent financial year, gave over £98 million. Since it was established, it has exceeded donations of more than £1.3 billion, of which well over half has been given in the past ten years.
One of the most respected charitable institutions in the UK, the Weston Family Trustees are descendants of the founder and they take a highly active and hands-on approach. The Foundation’s funding comes from an endowment of shares in the family business which includes Twinings, Primark, Kingsmill (all part of Associated British Foods Plc) and Fortnum & Mason, amongst others – a successful model that still endures today; as the businesses have grown, so too have the charitable donations.
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Grant Associates is a pioneering international landscape architecture practice, based in Bath, UK and Singapore. Its work reconnects people with nature in insightful, delightful and distinctive ways whilst addressing the global challenges of urbanisation, the climate crisis and biodiversity extinction. The practice’s design process is underpinned by a knowledge of human behaviour, nature and ecological science combined with innovative design technology. Grant Associates’ varied portfolio includes ambitious large-scale, landmark projects through to small, local ventures. For more information visit https://grant-associates.uk.com